Social Networking Across the Globe

Social Networks are proving themselves to be just as big a part of American culture as anything else these days. Users from many different age groups, occupations, religions, races, and education backgrounds find themselves interacting on these same sites. They use them at work, at school, and in their free time – often more than they plan to.

However, most individuals don’t realize how much of a global impact social networking is having these days. Social networking sites – and other new forms of social media – are popping up all over the place in a number of different formats, and languages. Whether these sites are for personal, professional, or educational use, users from around the globe are adopting them into their everyday lives regularly.

A blog – Which Countries Use Social Networks The Most? [Study] – concerning a study about social networking usage amongst different countries showed the following results:

Market share for social networks and forums: 

  1. Brazil — 18.9%
  2. Singapore — 16.4%
  3. U.S. — 15.4%
  4. India — 14.0%
  5. New Zealand — 13.9%
  6. France — 15.1%
  7. Australia — 13.1%
  8. U.K. — 12.2%

Average time spent on Facebook in August 2011 per session: 

  1. Singapore — 38 mins 46 sec
  2. New Zealand — 30 mins 31 sec
  3. Australia — 26 mins 27 sec
  4. U.K. — 25 mins 33 sec
  5. U.S. — 20 mins 46 sec
  6. France — 21 mins 53 sec
  7. India — 20 mins 21 sec
  8. Brazil — 18 mins 19 sec

Other interesting takeaways:

  • India had the fastest growth in Facebook use since last year, increasing in market share by 88%.
  • Facebook gained in market share by 5% in the U.S. since last year.
  • 18% of Singaporeans jump directly from one social network to another during their browsing sessions.

These numbers indicate that not only are international users of social networking sites just as involved in them as Americans; but often times, even more so.

With this being the case, we, as Americans, need to start looking at the  social networking field as not only a place to communicate with our friends and family; but also as a place conduct business, work with and compete against international competitors, and access more information about international trends and affairs.

I believe that too many users of Social Networking sites see only three (Facebook; Twitter; LinkedIn) of these sites as being beneficial in their lives – therefore those are the ones that they find themselves a part of. However, with the popularity of many smaller, niche sites rising, users need to start reaching out to find out what more the world of social networking offers them.

Many users interact with others from around the globe on blogs, websites, and video games. Now, these same users need to start interacting with others on social networks.

I believe that this will bring about a whole new outlook on the way social networking is viewed in society.

Contributed by: Paul Wildfeir, Information Science – Class of 2012



4 thoughts on “Social Networking Across the Globe

  1. Paul is correct with respect to the increased diversity of theusers of social networking sites such as Facebook. According to a March2009 Nielson report "Global Faces and Networked Places,",???Although Facebook began in 2004 as a site for college students, by Mar.2009 one-third of its users worldwide were in the 35-49 age group, andone-quarter were older than 50.??? In addition, the report found that???Russians spend more time on social networking sites than people in anyother country, an average of 6.6 hours per month compared to the worldwideaverage of 3.7 hours per month.??? Finally, it was reported that Socialsnetworks and blogs ???account for one in every 11 minutes online??? and arenow the ???4th most popular online category ahead of personal email.I also agree with Paul???s opinion that??? most individuals don???t realize how much of a global impact social networking is having these days???. I believe that in the past several years nothing has had a greater impact on most of our lives than social media. Today, everything is changing so fast that the information we share, how we collaborate and communicate are becoming more important daily for everybody.

  2. An individual’s use of social networking varies greatly from person to person. While some may feel that they cannot leave home without their smart phone and instant connection to their "friends," others are content to get their friendly daily dose after work or school. Clubs and groups can meet through Facebook and also through forums on various websites. This brings together people from around the globe. Personally, I spend most of my time on forums. On the forum of TDI Club (Owners of VW Turbo Charged Direct Injection vehicles) I communicate with members in South Africa, Europe, and throughout North America. This is an exciting way to learn about problems with our cars and ways to manage them. We also share information about the best specialist to take our vehicles to when we run into a problem that we cannot handle ourselves. Learning from people via a social forum adds interest and excitement to the lives of people who might not be able to locate someone in their community to share their interests with. We can read threads that others post and find out where local gatherings of TDI Club members will be. It can open up a social group that never before existed and provide hours of learning about a topic that in the past could only happen serendipitously.

  3. This was a great look at the global impact of Facebook. I definitely agree that Facebook can be the basis of some really great business opportunities, but I fell like Mark Zucerberg based on the way he describes Facebook and the way he has Facebook setup, does not want facebook to be used in that manner. For example there is no ???chat roulette style??? communication on facebook to help facilitate this. The fact that facebook is banned in certain parts of the world can also limit this. I went to China this last summer and facebook is banned there .without facebook to facilitate our communication, staying in touch has been close to impossible. I agree with your opinion but I worry that Facebook may not agree.

  4. I think this is really very interesting. I’m rather poltiically-minded, so I’ve been taking a keen interest in the political implications in Facebook. It’s interesting to see just how large a movement can grow just by virtue of a group being posted on Facebook and people inviting friends to join.While I’m kind of seeing the point Anthony is making, I disagree with his claim that Facebook doesn’t facilitate this. Facebook facilitates it simply by being a platform. It shares what your friends are doing (given the privacy settings allow for it) and you can choose to act on that by joining them, commenting on it, or ignoring it. Facebook does not have to, in and of itself, encourage people to reach out. That is still largely up to the user. Facebook does allow for a certain amount of passivity, but to get the most out of Facebook, or a business venture, or a Facebook-based protest, the user still has to take a relatively active part.

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