Social Networks are proving themselves to be just as big a part of American culture as anything else these days. Users from many different age groups, occupations, religions, races, and education backgrounds find themselves interacting on these same sites. They use them at work, at school, and in their free time – often more than they plan to.
However, most individuals don’t realize how much of a global impact social networking is having these days. Social networking sites – and other new forms of social media – are popping up all over the place in a number of different formats, and languages. Whether these sites are for personal, professional, or educational use, users from around the globe are adopting them into their everyday lives regularly.
A blog – Which Countries Use Social Networks The Most? [Study] – concerning a study about social networking usage amongst different countries showed the following results:
Market share for social networks and forums:
- Brazil — 18.9%
- Singapore — 16.4%
- U.S. — 15.4%
- India — 14.0%
- New Zealand — 13.9%
- France — 15.1%
- Australia — 13.1%
- U.K. — 12.2%
Average time spent on Facebook in August 2011 per session:
- Singapore — 38 mins 46 sec
- New Zealand — 30 mins 31 sec
- Australia — 26 mins 27 sec
- U.K. — 25 mins 33 sec
- U.S. — 20 mins 46 sec
- France — 21 mins 53 sec
- India — 20 mins 21 sec
- Brazil — 18 mins 19 sec
Other interesting takeaways:
- India had the fastest growth in Facebook use since last year, increasing in market share by 88%.
- Facebook gained in market share by 5% in the U.S. since last year.
- 18% of Singaporeans jump directly from one social network to another during their browsing sessions.
These numbers indicate that not only are international users of social networking sites just as involved in them as Americans; but often times, even more so.
With this being the case, we, as Americans, need to start looking at the social networking field as not only a place to communicate with our friends and family; but also as a place conduct business, work with and compete against international competitors, and access more information about international trends and affairs.I believe that too many users of Social Networking sites see only three (Facebook; Twitter; LinkedIn) of these sites as being beneficial in their lives – therefore those are the ones that they find themselves a part of. However, with the popularity of many smaller, niche sites rising, users need to start reaching out to find out what more the world of social networking offers them. Many users interact with others from around the globe on blogs, websites, and video games. Now, these same users need to start interacting with others on social networks.
I believe that this will bring about a whole new outlook on the way social networking is viewed in society.
Contributed by: Paul Wildfeir, Information Science – Class of 2012